Web 2.0 On The Rise

The World of Web 2.0 Enriches Companies – an Upward Trend!

Wikis, blogs, forums, etc. – highly communicative companies can no longer avoid the world of Web 2.0. More and more, Web 2.0 is becoming an established part of everyday life in current business practice.

"20% of companies in the United States and Europe are currently working with wikis, blogs or forums."

Companies are growing increasingly active on internet platforms, and many are investing in their own Web 2.0 applications for internal and external use.

A New Trend: "Enterprise 2.0"

The world of Web 2.0 offers companies the chance to set up a networked exchange of knowledge. The first requirement is obvious: an open and transparent corporate culture.

According to a research study by Deutsche Bank Research, about 20% of companies in the United States and Europe are currently working with wikis, blogs or forums.

"If You Want to Achieve Something, You Need to be Ready for it.”

Web 2.0 projects can only become a significant success factor if companies are ready for them. Naturally, choosing the right tool is also important. For instance, a corporate blog only reaches a limited number of users, but this community can also effectively strengthen customers’ loyalty to the company.

Web 2.0: Many, Many Advantages ...

  • Producing, gathering and retrieving knowledge
  • General exchange of knowledge
  • Recording the overall communication process
  • Promoting collaboration
  • Improving business processes
  • Strengthening customer loyalty
  • Including and motivating employees

At the top: wikis, forums and blogs

According to DB Research, numerous case studies indicate that the tools companies use most often are wikis, discussion forums and blogs.

The advantages of these tools are especially helpful in the areas of training and further education, knowledge and innovation management.

Click here for more information about the use of wikis in corporate practice.